Regional Headquarters Program
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The Regional Headquarters Program supports global businesses wanting to set up their regional headquarters in Saudi Arabia. Of the 550 companies that have done so, 90% of these have chosen Riyadh as their base in the region. Now, the likes of Amazon, Microsoft, and Morgan Stanley, can participate fully in the Kingdom’s rapid growth, whilst enjoying easy access to high-growth markets spanning three continents.
Sports Boulevard
Launched in 2019, Sports Boulevard will be the world’s longest linear park, spanning more than 135km and connecting Hanifah Valley in the West with Al Salai Valley in the East.
It will feature green pedestrian pathways, professional cycling routes, horse riding paths, and designated sites for sporting activities, spread across seven distinctive zones including the Urban Wadi Zone, Athletics District, Arts District and the Environmental Zone. This project aims to encourage citizens and residents to follow a healthy lifestyle, improving the overall quality of life in Riyadh.
Sports Boulevard is designed to promote physical activity and well-being through spaces dedicated to walking, cycling, and sports. Beyond this, it will enrich Riyadh’s cultural and recreational landscape with world-class facilities, public art, and events. By integrating green spaces and environmental education into urban life, the project also fosters sustainable practices and community awareness.
Covering 4.2 million square meters of green and open spaces, Sports Boulevard includes a sprawling 20-square-kilometer desert park that features outdoor museums, event venues, and a show piazza. The seven themed zones each offer unique attractions. The Hanifah Valley Zone will boast a 30-kilometer route for cycling, horse riding, and walking, complete with retail outlets and rest areas. The Arts District will serve as a 3-kilometer cultural hub, offering museums, studios, and recreational paths. The Urban Wadi Zone, a 3.5-kilometer stretch with a water canal and pedestrian pathways, will connect directly to the King Abdullah Financial District. The Entertainment District will provide a 4-kilometer area with theaters, cinema complexes, and summer cooling systems.
The Athletics District will feature 60 sports venues, including a high-rise sports tower, velodrome, and courts for various sports. The Environmental Zone, spanning 14 kilometers, will focus on sustainability, incorporating nurseries, organic farming, and eco-education centers. Finally, the Al Sulai Valley Zone and Red Sand Park will offer scenic routes for cycling, horse riding, and camping, complemented by a rural resort and zoo. Professional and amateur cyclists will benefit from advanced cycling paths, with separate elevated and at-grade routes designed for their needs. This innovative infrastructure underscores the project’s commitment to accessibility and safety.
Sports Boulevard is poised to transform urban life in Riyadh by creating inspiring, accessible spaces for exercise and sports, fostering a culture of wellness. It blends cultural, recreational, and environmental elements to enrich the city’s vibrancy while promoting green initiatives and sustainability. By attracting global attention through its innovative design and world-class facilities, the project will boost tourism and investment, further cementing Riyadh’s position as a dynamic and forward-thinking city.
Sports Boulevard will be the world’s longest linear park, spanning more than 135km and connecting Hanifah Valley in the West with Al Salai Valley in the East. It will feature green pedestrian pathways, professional cycling routes, horse riding paths, and designated sites for sporting activities, which include a Sport Tower – a high-rise building that has courts for different indoor sports. This projects aims to encourage citizens and residents to follow a healthy lifestyle, improving the overall quality of life in Riyadh.
Green Riyadh Project
Launched in 2019, the Green Riyadh project is one of the most ambitious urban forestation projects in the world. Bolstered by the Strategy, this flagship project will continue to transform Riyadh into an urban oasis, with the planting of 7.5M new trees and the construction of new city parks, gardens, and green spaces. As part of Green Riyadh’s efforts to date, 1.2M trees have been planted across 10 neighborhoods with the greening of 100km of main roads and rehabilitation of more than 2km2 of wadis.
Riyadh Air
Riyadh Air, Saudi Arabia's new national carrier launching in 2025, will offer world-class travel experiences while connecting Riyadh to over 100 global destinations by 2030. This expansion will significantly enhance the city’s international connectivity, aligning with the Strategy's goals of improving mobility and boosting economic growth. As part of Saudi Arabia's broader Vision 2030, Riyadh Air will play a pivotal role in the Kingdom’s transformation into a global aviation hub.
Saudi Arabia becomes Mena's top market for venture capital funding with $1.38bn in 2023
Saudi Arabia has become the top market for venture capital funding in the Middle East and North Africa for the first time, attracting more than $1.38 billion of investment in 2023, a new report has shown.
Diriyah: The latest ‘giga project’ aiming to transform Saudi Arabia
The Kingdom of Saudi Arabia may have only just started out on its tourism journey, but it’s going big. Bigger than big.
So big, in fact, that the country is focusing its efforts on what it’s calling “giga-projects,” developments that form a key part of the Kingdom’s Vision 2030 plan to create new economic ecosystems and drive diversification.
Saudi Arabia aims to attract 100 million visitors a year before 2030, no small goal considering that the country only welcomed its first eVisa-carrying tourists in 2019.
Desert City Will Turn Green in $23 billion Project
Saudi Arabia aims to turn its arid capital into a desert oasis, though the ambitious project may encounter issues that have plagued the kingdom's other sustainability-focused initiatives.
Nicknamed "Green Riyadh," the urban forestation effort aims to improve the air quality and reduce the temperature in the capital. Characteristic of the kingdom's recent efforts at urban regeneration, the big-budget transformation of Riyadh into a verdant metropolis would be a significant victory for Prince Salman's Vision 2030.